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The Technology Revolution has created many new marketing channels. We are renowned for our
innovative integration of these new channels with traditional media channels when planning
our tailored strategies for our clients. |
| An integrated offering |
At Mitchells our point of difference are our integrated solutions. As well as the
traditional media channels of TV, radio, cinema and print, we can also provide
solutions in a variety of areas including digital media, PR, experiential, CSR,
and web development. At Mitchells we are deliberately neutral. While we have
strong relationships with our suppliers, we don't have preferred suppliers. This is
because all of our clients are different, and we prefer to be open-minded when it
comes to creating channel plans, ensuring the solution we provide is customised
to your requirements. |
| Creative Media Ideas |
Creative Media Ideas are formulated form a core strategic insight using tools such
as the Core Communication DNA. Ideas can also be generated throug M&P
internal brainstorming sessions, in conjunction with the client and using the
breakthrough Thinking Idea Generation Tool. |
| Channel Planning |
Mitchell & Partners, Perth employs 18 channel planners. Our channel Planners work closely
with the strategy department and have access to research and tools to formulate best in class
channel plans. Channel planning involves allowing our media specialists to provide the channel
solutions that have been derived from our research into the target audience's media consumption habits and attitudes. |
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