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We pride ourselves on the ongoing improvement of our effective solutions. By using world class
analytical tools we are not only able to determine the effectiveness of campaigns, but we are
also able to identify ways to help ou improve your future reach. |
| Action/leverage |
Mitchell Communication Group spends over $3M annually on research &
communication tools. In the old days, planning was about coming up with a good
idea, and hoping that it hit the right audience. Today we invest in research to better
understand our audiences, to ensure that we hit the mark every time. Hence, we
don't waste our client's budget. |
| Research & Resources |
Media buying tools - BCC, Etam
Channel Planning tools - Roy Moran, AQX, arrange
Media Strategy tools - Roy Morgan, Surveys, WARC, IBIS reports, CEASA,
research department |
| Technology |
Branding digital media and application development
Automated ad agency templating |
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